The Royal Life Saving Society UK (RLSS UK) is the Drowning Prevention Charity and the UK’s leading provider of water safety and drowning prevention education. Around 700 people drown in the UK and Ireland every year and many more suffer injury, some life-changing, through non-fatal experiences. More people die from drowning in the UK and Ireland than from domestic fires or cycling accidents. We have used our extensive knowledge of water safety and training to develop a comprehensive range of vocational qualifications and a series of awards and programmes which have the ultimate aim of preventing drowning and stopping unnecessary loss of life – including the National Pool Lifeguard Qualification (NPLQ), the premier lifeguard training programme. Our core purpose is to prevent drowning and we want to deliver a year-on-year reduction in the rate of British and Irish citizens drowning through the identification of seven challenging ambitions which we intend to focus our attentions on, having the maximum impact possible on these facets of the work we undertake.